How to Get More Google Reviews
The businesses that get reviews are rarely the ones with the best service. They are the ones that ask at the right moment and make saying yes take one tap. Timing and friction do more work here than any amount of persuasion.
The right moment is when the client feels relief — the migration finished over the weekend without incident, the audit came back clean, the role you had been trying to fill for four months started on Monday. That feeling fades within a day. A request sent three days later lands on someone who has moved on and now sees it as a chore. Ask while the person who felt it is still in the thread.
Make it one tap. Not "search for us on Google and leave a review" — a direct link to your review form, sent while the work is still fresh. Every additional step loses people, and asking a busy client to find your profile themselves is several steps. A link in the project wrap-up email works for the same reason.
What to say matters less than most people think, but specificity helps. "If the repair is working well, would you mind leaving a quick review? It genuinely helps other people in the neighbourhood find us" outperforms a generic ask, because it tells them what to write about and why it matters.
Two things to avoid, both of which can cost you the reviews you already have. Do not gate — sending happy customers to Google and unhappy ones to a private feedback form violates Google policy and the pattern is detectable. And do not offer discounts or entries into a draw in exchange for reviews. Beyond the policy problem, incentivised reviews read as incentivised, and prospects notice.
The habit is the hard part. Everyone intends to ask and most people forget once the day gets busy. That is why we build the request into the job-completion step itself, so the text goes out automatically when a job is marked done rather than depending on someone remembering at the end of a long shift. The businesses that win at reviews are not more disciplined than you — they have just removed the need for discipline.
Volume matters, but so does recency. A profile with forty reviews where the most recent is eighteen months old reads worse than a profile with twenty where the newest is from last week. Steady beats sudden, and a burst of reviews after a long silence is a pattern Google treats with suspicion.
If you want the request system built into how your team already works rather than added on top of it, that is something we set up during onboarding. Book a discovery call and we will look at how your engagements currently close.
